Business Development Manager (SEO/GEO Direction)

Location: Lagos, Nigeria
Industry: Internet / Gaming / Betting / Tech
Type: Full-time

Role Summary

This role is fundamentally commercial in nature. The ideal candidate should understand the basics of SEO/GEO, have working knowledge of marketing fundamentals, understand the basic operating logic of internet businesses and the betting/gaming industry, and possess real local channel access.

We need someone who can turn local access into verified, trackable, professionally managed, and reusable company resources.

Key Responsibilities

1) SEO/GEO and Channel Resource Development

• Identify, build, and maintain a structured pipeline of local SEO, GEO, media, content distribution, and other relevant channel partners across Nigeria.
• Develop partner access across both core SEO/GEO-related resources and broader media/channel resources that may support future business expansion.
• Continuously expand the company’s external resource pool in a commercially useful and reusable way.

2) Business Development and Outreach

• Proactively source partners, reach decision-makers, open conversations, and move opportunities toward concrete next steps.
• Conduct outreach through email, WhatsApp, calls, referrals, and other professional channels.
• Independently build new external relationships rather than relying only on inherited company contacts.

3) Partner Verification and Commercial Evaluation

• Verify whether a vendor or channel partner is real, reachable, credible, and commercially usable.
• Evaluate partners based on response quality, delivery reliability, pricing structure, communication efficiency, and commercial fit.
• Conduct basic due diligence through company profile checks, website review, case review, contact validation, and risk screening.

4) Negotiation and Coordination

• Negotiate pricing, commercial terms, deliverables, and timelines with external vendors or partners.
• Compare quotations and cooperation models beyond headline price alone.
• Coordinate with internal teams and external partners to support test execution, launch preparation, or other business needs.

5) Structured Resource Management

• Maintain a clean and structured partner database, including company name, service type, contact person, role, communication channel, response status, pricing model, verification result, and next action.
• Produce weekly tracking and business development reports.
• Convert fragmented external contacts into formal company resources that can be tracked, reviewed, and reused.
• Outreach & Relationship Development: Proactively reach decision-makers, pitch collaboration proposals, and build long-term relationships. You are expected to do the legwork to find the right contacts and open doors.
• Campaign Execution & Partner Management: Coordinate with internal teams (UA/Brand/Content/Design) and partners to ensure smooth delivery, brand consistency, and on-time execution.
• Market Intelligence & Due Diligence: Monitor market trends, competitor activities, and channel performance. Conduct basic partner background checks and risk control (fraud, fake traffic, non-compliance).
• Cost & Relationship Management: Negotiate competitive rates while maintaining healthy, long-term partner relationships.

What We Need: SEO/GEO understanding, market fundamentals, betting/gaming industry awareness, access to media/channel resources.

Qualifications

• 3–6 years of experience in business development, partnerships, channel development, vendor sourcing, or related commercial roles in Nigeria
• Hands-on experience working with local vendors, media partners, agencies, publishers, SEO-related resources, GEO-related resources, or other channel partners
• Demonstrated ability to source external partners independently, communicate professionally, negotiate workable terms, and move partnerships forward
• Good understanding of marketing basics and channel quality judgment
• Familiarity with internet business models, digital growth logic, and betting/gaming-related business context
• Strong English communication skills
• Strong spreadsheet discipline, reporting habits, and follow-up management ability

Job Type: Full-time

Pay: ₦380,000.00 - ₦400,000.00 per month

Work Location: In person